One of the reasons why it has been so difficult to rally ppl around the climate issue vs the ozone hole is said to be the wording.
Our grandmothers understand easily what a hole is but climate change is not as clear. Neither is emergency when we don't see anything most of the time.... Neither is warming when sometimes it is cooling... Heating, although technically accurate does not fit with our gut observations...
Scientists settled on Climate Change as technically appropriate wording, but they did not consult marketing experts or psychologists.
They were scientists and wanted to name a scientific issue not to rally people to help solve it.
Your question is an important one!!
You'll be a HERO, a SAVIOUR, when you find a good answer!! :)
We use the words ‘climate disruption ‘ and. ‘ climate disruption mitigation’.
I like those too.
One of the reasons why it has been so difficult to rally ppl around the climate issue vs the ozone hole is said to be the wording.
Our grandmothers understand easily what a hole is but climate change is not as clear. Neither is emergency when we don't see anything most of the time.... Neither is warming when sometimes it is cooling... Heating, although technically accurate does not fit with our gut observations...
Scientists settled on Climate Change as technically appropriate wording, but they did not consult marketing experts or psychologists.
They were scientists and wanted to name a scientific issue not to rally people to help solve it.
Your question is an important one!!
You'll be a HERO, a SAVIOUR, when you find a good answer!! :)
Namaste